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Article
Publication date: 5 January 2015

Janet Hoek and Cherie Robertson

This paper aims to investigate how young adult women smokers, a group the tobacco industry has specifically targeted, interpreted dissuasive sticks. Australia’s decision to…

Abstract

Purpose

This paper aims to investigate how young adult women smokers, a group the tobacco industry has specifically targeted, interpreted dissuasive sticks. Australia’s decision to introduce plain packaging has aroused international attention and stimulated interest in complementary initiatives. To date, research attention has focused on external packaging and few studies have examined the physical objects of consumption – cigarette sticks.

Design/methodology/approach

We conducted two focus groups and 13 in-depth interviews using purposive recruitment. Data were analysed using thematic analysis.

Findings

We identified three overarching themes: smoking as an act of overt and conspicuous consumption; cigarette sticks as accoutrements of social acceptability and dissuasive colours as deconstructors of the social façade smokers construct. Dissuasive sticks challenged connotations of cleanliness participants sought, exposed smoking as “dirty” and connoted stereotypes participants wanted to avoid.

Research limitations/implications

Although small-scale qualitative studies provide rich insights into participant’s responses, experimental work is required to estimate how a wider population comprising more varied smoker sub-groups responds to dissuasive sticks.

Practical implications

As policymakers internationally consider introducing plain packaging, they should examine whether dissuasive sticks could enhance measures regulating the external appearance of tobacco packages.

Social implications

Smoking remains the leading cause of preventable death and disability. Plain packaging and dissuasive sticks show considerable potential to reduce smoking prevalence and the burden of ill-health that results.

Originality/value

This is the first study to explore how dissuasive sticks would distance smoking from the social identity smokers seek. The findings provide a platform for experimental work that estimates the potential behavioural outcomes dissuasive sticks could stimulate.

Details

Journal of Social Marketing, vol. 5 no. 1
Type: Research Article
ISSN: 2042-6763

Keywords

Book part
Publication date: 6 February 2013

Heather E. Dillaway and Elizabeth R. Paré

Purpose – Within cultural discourse, prescriptions for “good” motherhood exist. To further the analysis of these prescriptions, we examine how media conversations about Republican…

Abstract

Purpose – Within cultural discourse, prescriptions for “good” motherhood exist. To further the analysis of these prescriptions, we examine how media conversations about Republican Vice-Presidential candidate Sarah Palin, Democratic Presidential nominee Hillary Clinton, and First Lady Michelle Obama during the 2008 presidential election campaign illustrate existing notions of good motherhood.Methods – Using qualitative content analysis techniques, we review media discourse about Palin, Clinton, and Obama during this campaign. We use existing feminist literature on motherhood and an intersectionality perspective to ground our analysis, comparing and contrasting discourse about these political figures.Findings – The 2008 campaign represented a campaign for good motherhood as much as it represented a campaign for the next president. Discourse on Palin, Clinton, and Obama creates three very different characterizations of mothers: the bad, working mother and failed supermom (Palin), the unfeeling, absent mother (Clinton), and the intensive, stay-at-home mother (Obama). The campaign reified a very narrow, ideological standard for good motherhood and did little to broaden the acceptability of mothers in politics.Value of paper – This article exemplifies the type of intersectional work that can be done in the areas of motherhood and family. Applying an intersectionality perspective in the analysis of media discourse allows us to see exactly how the 2008 campaign became a campaign for good motherhood. Moreover, until we engage in an intersectional analysis of this discourse, we might not see that the reification of good motherhood within campaign discourse is also a reification of hegemonic gender, race, class, age, and family structure locations.

Details

Notions of Family: Intersectional Perspectives
Type: Book
ISBN: 978-1-78190-535-7

Keywords

Article
Publication date: 1 December 2001

George Stylios

Discusses the 6th ITCRR, its breadth of textile and clothing research activity, plus the encouragement given to workers in this field and its related areas. States that, within…

1082

Abstract

Discusses the 6th ITCRR, its breadth of textile and clothing research activity, plus the encouragement given to workers in this field and its related areas. States that, within the newer research areas under the microscope of the community involved, technical textiles focuses on new, ‘smart’ garments and the initiatives in this field in both the UK and the international community at large. Covers this subject at length.

Details

International Journal of Clothing Science and Technology, vol. 13 no. 6
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 1 December 2002

George K. Stylios

Looks at the eighth published year of the ITCRR and the research, from far and near, involved in this. Muses on the fact that, though all the usual processes are to the fore, the…

Abstract

Looks at the eighth published year of the ITCRR and the research, from far and near, involved in this. Muses on the fact that, though all the usual processes are to the fore, the downside part of the industry is garment making which is the least developed side. Posits that the manufacture of clothing needs to become more technologically advanced as does retailing. Closes by emphasising support for the community in all its efforts.

Details

International Journal of Clothing Science and Technology, vol. 14 no. 6
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 6 March 2017

Joanna Fountain and Michael Mackay

Recent theorising about the globalising countryside highlights the processes of place making, sense of place and the construction of place-based identities in rural regions, where…

Abstract

Purpose

Recent theorising about the globalising countryside highlights the processes of place making, sense of place and the construction of place-based identities in rural regions, where exogenous forces are utilised, negotiated and contested by local communities as they seek to represent their place. A longitudinal case study of Akaroa’s French Festival shows how this place-based identity has been constructed, promoted and animated over the past two decades at the nexus of globalising and local forces. The paper aims to discuss these issues.

Design/methodology/approach

The research is based on qualitative methods utilising documentary analysis, participant observation and key stakeholder interviews undertaken in the township of Akaroa, New Zealand.

Findings

The form this festival has taken, and the version of the place identity represented therein, has shifted over the course of the last two decades. While this is in part due to the energy, personal heritage and agenda of local champions, the influence of the globalising forces, political, economic and cultural, have shaped the place image portrayed through this festival.

Originality/value

There are limited attempts to theorise rural festivals within a “global countryside” framework, and the detailed longitudinal research underpinning this paper provides a unique opportunity to explore the emergent issues in a rural community festival in qualitative detail. The study reinforces the understanding of the role of local agency in the making of places in a globalising world.

Details

International Journal of Event and Festival Management, vol. 8 no. 1
Type: Research Article
ISSN: 1758-2954

Keywords

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